1. Your service's brand kit
Upload once. We save it in this browser for every CLA tool you use.
Drop your logo here or click to upload
PNG, JPG or SVG. Saved in your browser only.
Primary
Accent
Body text
Defaults to CLA's palette. Replace with your service's colours when you have them.
2. Your tone of voice
Two ways. Pick whichever is faster for you.
Comma separated. Three is the sweet spot.
Leave blank to use the CLA baseline.
Plain text or Markdown. Word doc support coming in the production version.
3. Generated profile
Press Generate TOV profile on the left to see your kit.
Your tone of voice profile and brand preview will appear here.